VCTRY as your
At VCTRY, we understand the importance of reaching your target audience in the most effective way possible. That's why we offer a range of solutions to help you connect with gamers and tech-savvy young people across multiple touchpoints.
Reach in our network
One of our key strengths is our connection to GameMania.eu. With over a million monthly visitors, your brand can tap into an incredible opportunity to connect with consumers during their information search and purchase decision process.
Our advanced targeting capabilities ensure that your ads are seen by the right people at the right time, leveraging the unique interests of gamers to deliver effective and engaging messaging. And with over five million available impressions each month, your brand will have ample opportunity to make a lasting impression.
We also offer cutting-edge DOOH (Digital Out of Home) advertising solutions that provide mass reach in a conversion-driven store environment. Reach millions of visitors using an instore (programmatic) narrowcasting solution.
Cross web and social channels targeting
In addition to our first-party network, we also offer audience targeting solutions across the web and social channels. With access to over 1.5 million unique rich audience profiles, we can help you connect with predefined audiences based on their demographics, (gamer) interests, behaviors, or intent. But that's not all - we can also create custom audiences tailored to your specific marketing goals.
We integrate our first-party data with major platforms such as Facebook, Instagram, TikTok, Snapchat, Twitter, Reddit, Youtube and Display & video cross-web to build custom audiences and lookalike audiences.
At VCTRY, we are dedicated to helping brands connect, engage, and convert gamers and tech-savvy young people using innovative and effective solutions. Whether you're looking to boost your brand awareness or drive conversions, our dedicated team has the expertise and experience to help you achieve your goals.
Easy to play, hard to master
Are you struggling to capture the attention of your target audience in an age of information overload? You're not alone. Today's consumers face an average of 2.982 cues per day, making it increasingly challenging to cut through the noise and capture their attention. At VCTRY, we understand this challenge all too well, which is why we focus on connecting with millennials, Gen Z, and beyond using gaming as a tool.
Our approach is rooted in the understanding that content that deserves attention is the one that focuses on the user’s interests, beliefs, or intentions. As gaming is a key interest for a significant portion of people (53%, in fact), we're confident that we can help you boost your overall campaign success. At the core of our approach is first-party data. Our research shows that young people and gamers value technology when it delivers value, and the same goes for ads. This means that they don't like ads unless they are rightly targeted and deliver value.
Our approach to first-party data is particularly important in the wake of increased concern around privacy and the move towards a cookie-less digital world. We believe that first-party data, walled gardens, and trusted environments will rule the future world of digital data, and our focus on this type of data puts us in a unique position to help brands connect, engage, and convert gamers.
At VCTRY, we help brands connect, engage, and convert gamers using a unique set of first-party gamer data and advanced audience understanding techniques. Our approach is designed to help you cut through the noise, capture the attention of your target audience, and deliver value that resonates. So if you're looking to boost the impact of your campaigns and reach the millennial and Gen Z audience, we're here to help.