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The Rise of Mobile Gaming and opportunities for brands

Bijgewerkt op: 5 jun. 2023

Don't Just Play the Game, Rule the Kingdom

Social media and gaming go hand in hand 📱 Discover the platforms that gamers love and how your brand can use them

A thrilling quest awaits! Discover the realm of mobile gaming and unlock its marketing treasure trove.

Press Start to Begin

Once upon a time, when the dinosaurs roamed the Earth, and the internet was but a distant dream, gamers were confined to their homes, tethered to clunky consoles and PCs. But lo and behold, a hero emerged in the form of mobile gaming, setting players free and making gaming accessible to everyone with a smartphone! Now, these pocket-sized powerhouses are driving an epic mobile gaming revolution, and it's time for brands to tap into this treasure trove of marketing opportunities.

In this adventure, we'll explore the meteoric rise of mobile gaming, the hidden opportunities for brands, and how VCTRY Agency can help you conquer the mobile gaming world. So, sharpen your swords, gather your potions, and let's begin!

The Mobile Gaming Revolution

The mobile gaming landscape has evolved at warp speed, with smartphones and tablets quickly becoming the go-to gaming platforms for many casual gamers and gaming aficionados alike. Here's a glimpse into the mobile gaming universe:

  1. Mobile gaming dominates the global gaming market – With a whopping 50% share of the global gaming market, mobile gaming is no longer playing second fiddle to PC or console gaming. The mobile gaming market generated €83 billion in revenue, and it's expected to reach new heights in the coming years.

  2. Players from all walks of life – Mobile gaming has unlocked the gates to a diverse kingdom of players. From Gen Z to boomers, everyone's swiping, tapping, and tilting their way to victory. With over 2.8 billion mobile gamers worldwide, brands have a colossal audience to engage with.

  3. Genre diversity – Mobile games come in all shapes and sizes, from casual puzzlers like Candy Crush to strategy-based juggernauts. Whatever tickles your fancy, there's a mobile game out there for everyone.

The Hidden Treasure Trove: Marketing Opportunities for Brands

As mobile gaming continues to level up, it's time for brands to join the quest and unlock the hidden opportunities that lie within:

  1. In-game advertising – Mobile games offer fertile ground for brands to plant their banners. With various ad formats such as rewarded video ads, playable ads, and native ads, there's no shortage of ways to make a splash in the gaming realm.

  2. Influencer marketing – Partner with mobile gaming influencers and streamers to showcase your brand to their dedicated and engaged audiences. Collaborate on sponsored content, product placements, or even co-branded in-game items to level up your marketing strategy.

  3. Gamification – Transform your marketing campaigns by incorporating game-like elements that resonate with mobile gamers. Boost engagement, encourage loyalty, and create memorable experiences for your customers through gamification.

  4. Branded games – Develop your own branded mobile game to engage and entertain your audience while promoting your products or services. It's the ultimate power move for a brand that wants to dominate the mobile gaming arena.

  5. Esports partnerships – As mobile esports continue to gain traction, seize the opportunity to sponsor events or teams, aligning your brand with the competitive spirit and excitement of esports.

Leveling Up Your Brand with VCTRY Agency

To successfully navigate the mobile gaming landscape and wield its power, you need a trusted ally by your side. Enter VCTRY Agency, the Benelux's first gamer-focused creative and media agency, here to help you talk game and win the hearts of gamers everywhere. Our arsenal includes:

  1. Media services – We help you reach the masses or target specific niches within the gaming community, ensuring your brand's message resonates with the right audience.

  2. Creative solutions – Our new-breed creative agency excels at persuading gamers through gamification and activation strategies. We craft compelling campaigns that align with your brand's objectives and captivate gamers.

  3. Conversion partnerships – As a direct or indirect sales partner, we make sure gamers go beyond interest to actual buying. We'll help convert that gaming enthusiasm into tangible results for your brand.

The Final Boss Battle – Seize the Mobile Gaming Throne

The mobile gaming kingdom is vast and full of potential, and it's time for your brand to take up arms and conquer this lucrative market. With the right strategy, a touch of creativity, and a fearless partner like VCTRY Agency by your side, you'll be well on your way to ruling the mobile gaming realm.

Ready to level up your brand and dominate the mobile gaming market? 🎮📱 Contact VCTRY Agency today and let us guide you on this thrilling quest!


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