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Mobile Vikings CS2
A custom-branded map in Counter Strike 2, complete with challenges, influencer Twitch streams and a targeted social media campaign.
OBJECTIVE: To promote Mobile Vikings' broadband internet solutions as ideal for gamers.
APPROACH: The campaign creatively modified Counter Strike 2 gameplay by replacing the traditional 'bomb' with a Mobile Vikings Modem. Gamers were tasked with 'planting' this modem in the CS2 map to symbolize providing the town with better internet, effectively merging gameplay with brand messaging.
RESULTS: This innovative approach led to increased engagement with the gaming community, effectively communicating Mobile Vikings' message and enhancing brand recognition among gamers.
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