Aïki, the quick & easy snack
The challenge
At our creative agency, we're always looking for innovative ways to help our clients connect with their target audience. When Aïki came to us with the goal of building awareness within the gaming community, we knew we had to think outside the box to make an impact.
We recognized the strategic importance of targeting gamers, who often need quick and easy snacks during their gaming sessions to avoid missing out on the action. To reach this audience, we established a long-term brand partnership with the Belgian game "You Suck At Parking."
How did we talk game?
Our team collaborated closely with the game developers to create customized Aïki racetracks that would engage players and showcase the brand's message. These racetracks included various Aïki-branded stages, each with its own set of unique challenges that players had to overcome to advance to the next round.
To make the competition even more thrilling, we organized in-game tournaments where players could compete for the highest score. The 10 fastest players from each tournament would race in the final round, with the winner receiving the coveted grand prize: a PlayStation 5.
But that's not all. To increase reach, we launched a national media campaign targeting gamers online and on social media. We also partnered with Twitch influencers to spread the word about the Aïki gaming experience.
Our campaign was a massive success. It not only reached a vast audience but also positioned Aïki as the perfect snack for gaming. By engaging with the gaming community in a fun and creative way, we were able to achieve our client's goal of building brand awareness and connecting with a new audience.
At our creative agency, we believe that every brand has a unique story to tell, and we're committed to helping our clients find innovative ways to share their message with the world. If you're looking to connect with your target audience in a meaningful way, we're here to help. Contact us today to learn more about our services and how we can help take your brand to the next level.
Can we claim VICTORY?
Absolutely.
🏆1.1 million unique gamers reached
🏆4+ million impressions
🏆377 hours live streamed & 76.300 live views
🏆600 gamers played in the tournament
Moreover, the campaign won a prize at the IAB MIXX Awards in the "Digital Media - Best Media Engagement Campaign" category, cementing its success and recognition in the industry.