The Belgian & Dutch gamer report

Your ultimate guidebook to talk game


Not your ordinary audience.

Although 6 in 10 people can be considered a gamer according to our recent Belgian & Dutch gamer study, involving gamers is not your ordinary walk in the park.

They are harder to connect, engage and convert. In short: they are different  and so should your approach be.

Luckily for you, we talk game...

Let's talk game with them.

To reach, engage or even convert gamers, you need to understand what makes them tick.

We have uncovered the 5 key traits that define a gamer: the are vigourous, like challenges, enjoy their play together, prefer the clarity of rules (they need to be clear to break ‘em right?) and always go for the win: if there is no yield (return on game), there is no fun.

Get an appetiser with insights & how to's in our free download report.


50 shades of victory

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